Module 1 Lessons:
The Advantages of Warm Email Prospecting
In this lesson, I'm going to explain why I'm such a big believer in prospecting with warm emails.
- Audio
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The Basic Warm Email Prospecting Template
In this lesson, I'm going to walk you through the structure of an effective warm email and explain why it works so well.
- Audio
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The Power of Meaningful Connections
In this lesson we're going to go much deeper, and I'm going to show you how to find and use these powerful clues to craft effective warm emails.
- Audio
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18 Trigger Event Ideas
In this lesson I share 18 different examples of solid trigger events.
- Audio
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Develop Your Core Value Statement
In order for a meaningful connection to be effective, you also need to communicate how this "thing" ties into what you do—in other words, the value you bring to the table.
- Audio
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Creating Powerful Subject Lines for Your Warm Emails
In this lesson I share 5 guidelines to keep in mind when creating warm email subject lines.
- Audio
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Anti-SPAM Legislation: Why You Should Care
In this lesson I'm going to briefly talk about two of the biggest or well-known commercial email laws in effect today.
- Audio
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Resources for this Module
Download and print (optional) each workbook below to reference as you work through the corresponding lessons in this module.