Q: I have a website and domain, but I suspect I will change it before long based on advice from Ed. I notice a lot of writers use their name as their brand. Does Ed have an opinion on whether it’s better or worse or doesn’t matter if a writer uses their name as their brand versus a company name like XYZ Media? I notice Ed uses b2blauncher.
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Cynthia White
May 7, 2019Q: I have a website and domain, but I suspect I will change it before long based on advice from Ed. I notice a lot of writers use their name as their brand. Does Ed have an opinion on whether it’s better or worse or doesn’t matter if a writer uses their name as their brand versus a company name like XYZ Media? I notice Ed uses b2blauncher.